clean

-2021

This branding design project is called "clean," It focuses on creating a visual identity and packaging design for a new product: clean air. My goal is to create a brand that conveys the purity, freshness, and health benefits of clean air while also appealing to environmentally conscious consumers who value sustainable living.

To achieve this, I explored different visual elements and design strategies that communicate the essence of clean and fresh air. The details involved incorporating shades of blue and white, associated with nature and purity, or using imagery that features natural elements such as sky and clouds.

In addition, I consider the target audience for our product, which may include individuals who suffer from allergies, asthma, or other respiratory conditions, as well as those who want to improve the air quality in their homes and workplaces. Therefore, the branding design will need to be accessible and appealing to a broad range of consumers while also conveying the unique benefits and features of our clean-air product.

Overall, my branding design project for "clean" will provide an opportunity to create a visual identity that captures the essence of clean air, communicates its health benefits, and distinguishes it from other products in the market. I look forward to exploring various design options and creating a brand that resonates with the target audience while communicating the value of clean and fresh air.